[C] Accrete AI Brand Identity

Explore My Branding Journey.

Motivated by a personal commitment to enhance our brand's identity, I took the initiative to start a project aimed at addressing a perceived deficiency—the absence of a compelling narrative and a clear set of guidelines. Recognizing the need for a more defined brand story that could serve as a source of inspiration, I dedicated several months to carefully curate a presentation. This presentation skillfully wove together diverse concepts drawn from philosophy, culture, science, and art, creating a cohesive narrative. I shared this vision with various teams across the company, including key leadership and the CEO. The result of this effort was met with enthusiasm and approval, culminating in the establishment of a unified and compelling brand guideline that now serves as a guiding beacon for our entire organization

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