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My work has been presented to these leading organizations.
A strong collection of case studies that showcase my design process, problem-solving abilities, and the real-world impact of my work.
Accrete, a pioneering AI company, needed a complete brand overhaul to align with its evolving vision and market position. The rebrand encompassed a comprehensive visual identity system, including a new logo, typography, color palette, website updates, video content, sales collateral, and conference materials. The goal was to create a distinct, cohesive, and futuristic aesthetic that resonated with both commercial and government clients.
Challenge
Accrete’s previous branding lacked consistency, creativity, and modern appeal. The visuals were outdated, with no clear narrative connecting the brand’s identity to its mission. As a company working at the forefront of AI and intelligence augmentation, Accrete needed a brand that reflected its sophistication, adaptability, and innovation.
New logo and logo system
The logo evolved into a scalable system that allowed for product branding while maintaining visual cohesion. Each product received a custom logo variation, all linked to the core identity, ensuring a consistent yet flexible design system. This modular approach made it easy to expand the branding for future offerings while reinforcing Accrete’s ecosystem.
On-brand GFX and MOGRT's
I animated custom GFX and MOGRT's for social media templates and video content to expedite the editing process as well as enhance the look of the brand by creating more consistency using the shapes and patterns from Accrete's logo.
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Typography and colors
The lowercase typeface kept Accrete’s branding modern, sleek, and approachable.
For the color palette, purple was chosen as the primary hue, serving as a balance between red and blue to symbolize dual-use applications. Green and blue were added to create a tech-forward, visually appealing gradient that enhances contrast and digital presence.
At Accrete AI, I was tasked with creating a product demo for STX Smart Table Extraction, an AI-powered tool designed to extract structured data from complex tables.
Challenge
My manager (Marketing Director) assigned me the project, following a request from Sales & Leadership to create an animated product demo for a webinar and investor meeting—all within two weeks.
The product didn’t exist yet—only static mockups and conceptual ideas were available.
With a two-week deadline, I transformed these mockups into a dynamic, high-impact animated product demo to showcase STX’s capabilities.
Storyboarding
I worked closely with my manager to write a scene-by-scene storyboard that provided a sleek overview of the product’s potential.
We iterated through feedback rounds and got stakeholder approval on the script before moving into animation.
Asset creation and animation
I animated the entire video from scratch in Adobe After Effects, manually recreating UI elements and crafting additional graphics in Photoshop.
The biggest challenge was making static screenshots look like a seamlessly functioning product, requiring me to simulate interactions, user workflows, and highlight key features.
I synchronized the video with music and gave it a final polish after some more feedback.
Reception and impact
Accrete AI’s first official promotional video for a commercial product, marking a crucial transition into a dual-use company (government + commercial).
Extremely well-received by the team and stakeholders.
Praised by investors, reinforcing confidence in the product vision.
Shaped the roadmap and unified the team—Instead of abstract discussions around mockups, everyone could visualize STX as a real product, engineers could now see the vision in action, providing clarity and alignment.
Explore a diverse range of projects, from web design and branding to digital marketing and motion graphics. Each project highlights my ability to create tailored, impactful solutions across industries, including tech, marketing, and media.
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